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Sky Sports

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Sky Sports is a group of British subscription sports channels operated by Sky Group, a division of Comcast. It is a dominant subscription television sports brand in the United Kingdom and Ireland, known for its significant role in the commercialization of British sport and its extensive coverage of various sports, including football (soccer). Sky Sports is relevant in Iceland as Icelanders are avid football fans, particularly of the Premier League, and Sky Sports covers Icelandic football news and features interviews with Icelandic sports figures.

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